Market Expansion Strategy

Service Description

Market Expansion is about enabling companies to expand into new territories and scale in regions where others hesitate. With a career spanning Computer Associates, IBM, Sun Microsystems, Epicor, and startups across the APAC and EMEA regions, I’ve developed deep expertise in building and establishing footholds in unfamiliar and highly competitive markets. I know firsthand how challenging it is to enter a new region, the cultural nuances, the business practices, and the regulatory environments, and I help organisations navigate all of it with confidence. I was instrumental in helping large corporations successfully open and scale new businesses in challenging markets, while directly supporting the success of several startups in new territories. I helped SaaS and solutions companies establish their presence in new markets. These experiences gave me insight into how to balance global strategy with local adaptation, ensuring companies don’t just land, but thrive. I work with SaaS vendors, startups, and ambitious companies to unlock new revenue streams, accelerate go-to-market strategies, and build repeatable growth models. My approach combines direct expansion, partnerships, and hybrid models tailored to each business and geography. I’ve seen companies fail in new markets because they underestimated complexity, and I’ve helped others succeed by getting it right from the start. Market Expansion with Radical Consulting International is not about trial and error, but about structured, proven pathways to success. With me, companies scale smarter, faster, and more effectively across APAC and EMEA.