Sales Management and Coaching

Service Description

At Radical Consulting International, Sales Effectiveness is about more than training - it’s about transformation. With nearly three decades of global experience, I help organizations equip their teams with the tools, skills, and confidence to consistently exceed targets. Having led sales across APAC and EMEA, I know that no two markets behave the same, and success requires adapting frameworks to fit cultural and regional realities. From pure commission-based beginnings to leading multi-country divisions, I’ve lived the full sales cycle and understand its challenges. I bring practical methodologies like Deal Clinics, BANT, MEDDICC, Challenger, SPIN, and many others, and translate them into everyday actions that drive measurable results. More importantly, I guide teams not only in how to sell but in how to think, how to structure their time, and how to turn consistency into performance. I’ve helped sellers transform from underperformers to top achievers, not through theory, but by applying real-world practices I used to close deals in tough and competitive environments. Sales Effectiveness also means helping leaders measure what matters, forecast with confidence, and create systems that sustain performance over time. My goal is to ensure sales teams don’t just hit targets once, but build the habits and confidence to do it again and again. In today’s markets, Sales Effectiveness is the difference between companies that grow and companies that stall.